OpenAI opens Businesses in ChatGPT

OpenAI's post on 10 November 2026 introduces Businesses in ChatGPT in beta. OpenAI says 1.2 billion people use ChatGPT each week. Through Business Hub, an eligible business located where ChatGPT is available can claim the business and, once verified, update details and add a product feed with pricing and availability. Shopify merchants can connect a store from Business Hub or the Shopify admin. OpenAI says eligible Shopify products are already in ChatGPT through Shopify Catalog. Existing Enterprise customers and advertisers can claim through their OpenAI representative.

Business Hub shows aggregated counts of mentions and website clicks, plus discovery topics, which OpenAI describes as common themes in conversations where the business's website is cited. OpenAI says it does not share people's conversations or Business Agent chats with the business. Insights appear only when there are enough conversations to meet a threshold. The post does not print that threshold.

After a claim, eligible ecommerce and online service businesses in the United States can build a Business Agent. When the business appears in a ChatGPT answer, a person can open the business profile and, if an agent is published, start a separate conversation. OpenAI says that conversation is clearly labeled and distinct from ChatGPT's own answer. A business can also sponsor the agent as a destination for ChatGPT Ads. OpenAI says those sponsored placements are labeled and separate from ChatGPT responses.

Who it's for: a business that wants its details in ChatGPT, and, for eligible U.S. ecommerce and online services, a labeled agent.

Fits: Best for Writing stays Claude. ChatGPT stays second, for a draft you will edit. A business profile is not that writing rank. Best for Research stays Perplexity. The writing guide and the ChatGPT start guide are unchanged. The verdict is unchanged.